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maximize customer acquisition and retention

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If you are looking for an answer to the question What is Artificial Intelligence? and you only have a minute, then here's the definition the Association for the Advancement of Artificial Intelligence offers on its home page: "the scientific understanding of the mechanisms underlying thought and intelligent behavior and their embodiment in machines."

However, if you are fortunate enough to have more than a minute, then please get ready to embark upon an exciting journey exploring AI (but beware, it could last a lifetime) …

Using machine learning to maximize customer acquisition and retention - CBInsight

#artificialintelligenceSep-27-2017, 16:56:21 GMT

Two mothers sit on a park bench, watching their offspring on the playground. Mom No. 1 observes to Mom No. 2, "Your son is very intelligent." Mom No. 2 sighs, shakes her head and responds, "Yeah, but he's not interested in learning." Although the two terms are big buzzwords in financial services marketing today, they're not interchangeable. AI is the idea of machines being able to perceive the world, as well as think, reason, and make decisions just like humans. It uses complex algorithms to manipulate data, learn from it, and then decide on a subsequent action based on what has been learned.

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Technology: Information Technology > Artificial Intelligence > Machine Learning (0.75)

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